Why Choose A Good Domain Name?

Now, more than ever, getting a good domain name can be crucial for your business.  With many people’s buying habits moving towards online transactions instead of the usual offline exchanges, high online visibility will only help an organization’s survival and eventual growth.  When angling to secure a memorable online presence, a great domain name just might be your ticket to success.

1. Cost

The cost of a premium domain name registration, even at several thousand dollars, will be cheaper than any sustained form of offline advertising.  A memorable domain name, quite simply, can be an advertisement in and of itself.

2. Type-In And Search

A name that is descriptive of your service (e.g. cellphonestore.com) will benefit a lot from both type-in traffic (people who type in cellphonestore.com hoping to discover a cellphone store) and search engine traffic (domain name and anchor text noth play a major factor in ranking algorithms).

3. Branding

Memorable names can be branded.  Ugly ones will have a hard time even being remembered.  A good domain name should open up the possibility of being directly identifiable with your business (through effective marketing campaigns), instead of being confused with copycats or other existing services.

4. PPC

Adwords (and presumably the other PPC engines) does place value on domain names, especially with regards to how well it fits in with the ad copy you are using.  If you’re using an ad headline with “Cellphone Store” for a domain called cellphonestore.com, there’s little in the way of suspecting that your site is not a good fit for the placement.